Digital Optimization Specialist - Marketing & Analytics

Join DR. M as a Digital Optimization Specialist and drive data-driven growth across our digital platforms. In this dynamic role, you will analyze performance metrics, refine content strategies, and implement cutting-edge optimization techniques to enhance user engagement and boost conversions. Based in Jakarta Selatan, this is your chance to work with a leading company in the marketing analytics space and make a tangible impact on our digital presence.

As a Digital Optimization Specialist at DR. M, you will work closely with our marketing team to analyze performance metrics, identify areas for improvement, and implement data-driven strategies. You will leverage tools like Google Analytics, Google Tag Manager, and other analytics platforms to track user behavior and measure the effectiveness of our digital campaigns. This role offers a unique opportunity to work in a fast-paced environment where your insights and recommendations will directly influence our digital growth strategies.

If you are passionate about digital marketing, have a strong analytical mindset, and are eager to leverage data to drive business growth, we invite you to apply for this exciting opportunity at DR. M in Jakarta Selatan.

📋 Tanggung Jawab Pekerjaan

• Analyze and interpret performance metrics from various digital platforms using tools like Google Analytics and Google Tag Manager.
• Develop and implement data-driven content strategies to enhance user engagement and drive conversions.
• Conduct A/B testing and other optimization techniques to refine our digital marketing efforts.
• Collaborate with the marketing team to identify trends and opportunities for improvement.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Stay updated with the latest trends and best practices in digital marketing and analytics.
• Provide actionable insights and recommendations based on data analysis.
• Work closely with cross-functional teams to align digital strategies with overall business goals.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 2-4 years of experience in digital marketing, analytics, or a related field.
• Proficient in using Google Analytics, Google Tag Manager, and other analytics tools.
• Strong analytical and problem-solving skills.
• Experience with A/B testing and other optimization techniques.
• Familiarity with SEO and SEM principles.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.

🛠️ Keahlian

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